CEO & Founder
CEO & Founder
Bill ParkerBill Parker is an active real estate investor and educator with over 17 years of investment experience. Bill’s knowledge of construction management and his experience in the Real Estate investing industry has helped him to become one of the leading real estate professionals in Southern California.
Before Bill was a full time real estate investor, he worked as a Regional Manager with Home Depot for 13 years. The region included over 12,000 associates in 80 plus stores with over 3 billion in annual sales. During his time with the company, Bill spent 3 years in Alaska building 5 new Home Depot stores and growing a new market for the company. One thing you will notice when speaking with Bill is his passion he still has for Home Depot. He attributes much of his success to the leadership team within Home Depot. If you ask Bill, he calls it being an "Orange Blooded" team member.
Bill bought his first real estate investment property in 2001. As he continued to purchase homes and become a more seasoned investor, his passion for real estate grew as well. He started his current company, South Pointe, in 2009 and has had tremendous success. Over the past 7 years he and his team have purchased a total of more than 300 houses including Joint Venture Deals, Rentals, Notes, buying Subject to the existing loan, and many more. In total, he has purchased and sold more than 100 million dollars in residential real estate deals in Southern California.
Bill continually mentions how blessed he feels to be able to do what he loves. He accredits most of his success to his great educators and mentors he has had over the years. Most importantly, the opportunity God has provided to work in a field he is truly passionate about. Most of what he does, and the ways he runs his business, he learned in classes and seminars from the best investors in the business. Now, as a successful investor himself, he has been able to give back to the community and now organizes many of these meetings with his team. Bill has hosted mastermind meetings, bus tours, and has taught at many local investment clubs throughout the area.
Above all, Bill is a dedicated father of two and has been married to his sweetheart Marina for more than 13 yrs. His 4 years of service in the military have molded him into the hard working leader that he is today.
Marina ParkerMarina is a great balance to the team, her years of leadership, management, and operational background show exactly why she's the rock behind the scenes. She loves to coach, train, and develop team members. She is “ambitious,” “determined,” and “goal-oriented.” From modest beginnings in the Los Angeles area, Marina Parker has become the strong driving force that often times works quietly behind the scenes of SPC, making sure the details are taken care of and the focus of the team never waivers.
To help describe herself, Marina remarks, “Being an NPC athlete takes a lot of determination and focus and extreme discipline and again this is just who I am.” This is evident in Marina achieving her first college degree at 19 and a second one only two years later. She quickly rose in every job she had into leadership positions.
As Bill’s partner in every way, Marina’s caring and generosity complement her single-mindedness. The “family of SP” is as important to her as her own. “I work for God,” she said, “and everything else falls in line.”
Todd CrumpTodd calls himself a realist: he has to see all sides of the picture, notice the repercussions and the consequences of decisions, then help all the team members play the same tune as an orchestra conductor would. He makes sure everything flows properly, that the team is in good rhythm. “I provide a reality check,” he says.
With years of experience in construction and a Bachelor’s degree in Construction Management from BYU, Todd adds a wide variety of talents to the team. He holds a C8 construction license and before coming to South Pointe, was a concrete contractor. He grew up in the Bay Area of California and attended college with a baseball scholarship. He still uses that talent today as he coaches 7 to 10 year olds in youth baseball.
About South Pointe he says, “I appreciate the lives we are changing, not only for homeowners but for the South Pointe team as well. Now people have beautiful homes to live in and our team members have incomes for their families.” His own family of a wife and four children is the most important thing in the world to him.
Todd appreciates the opportunity South Pointe has given him to stretch and accomplish more than he thought was possible. “I think South Pointe has pushed me farther and encouraged me to try new avenues of thought.” In other words, he’s been encouraged not to think of challenges and solutions in the same old way, but to be creative and use the dynamic talents of the team to accomplish more together.
His favorite music is country and “stuff that has meaning.” He loves piano and guitar, technology and what you can do with it—and Captain America. “He’s my favorite super hero. He always makes the right decision and does what’s right. I really like what he stands for.” Todd, South Pointe’s very own super hero, has been known to wear the t-shirt.
Director of Project Development
Director of Project Development
Gavin SermonTackling a new area of the business for South Pointe as the Sr. Project Manager Gavin will lead our efforts for the development of Hidden Hills in Temecula CA. where we are planning to build 17 custom homes. Having previously worked to evaluate the internal processes at South Pointe and with his team strives to improve the systems and processes to maximize efficiency on the office side of operations so that the field side can move forward as smoothly as possible. He connects with vendors and subcontractors to work on pricing and maintains communications between all parties. He ensures a completely developed plan for the field.
He also is tasked with helping and training the team members in using and understanding the operational software, “BuilderTrend.” The software allows users to know what is happening on the various job-sites. Gavin understands that the software is only as good as the input; therefore, he makes certain that the most accurate information is inputted and reinforces the use of it.
A graduate of BYU-Idaho, Gavin received a degree in construction management in 2008 and was recruited right out of college by a large southern California commercial construction company. It was a large, very corporate enviroment. It was a good job, but Gavin wanted to do something different with a smaller company and play a part in a concern that would grow. South Pointe was a perfect fit.
Once introduced to southern California, he says he fell in love with the beautiful weather and the beach, where he and his family go as often as possible. He is a novice surfer and likes mountain biking. His other favorite pastime is technology. “I like taking the time to figure it out and how to implement it.” Someday he’d like to spend more free time getting into music, but for now, he loves his work and the great group of people with whom he works.
“The favorite part of my job is the team,” he said. “I’d be happy with this group of people if we were selling cardboard boxes!”
Eric CoxNo Bio
Director of Operations
Director of Operations
Mariana SaldanaMariana as the Director of Operations is responsible for day to day execution and support of key operational functions performed in the division office. Her position pulls together many of the required operations needed on a daily basis to create a smooth work flow that helps make the office efficient and excellent customer service sustainable.
Her wide range of experience makes Mariana the perfect fit for this position that has a varied scope of functional tasks, many of which have daily, weekly or monthly deadlines. The authority to handle and resolve daily situations in this position is a key to success. One of things Mariana likes about her new career is the contact and communication she has with an extensive number of both internal and external personnel.
In the past, Mariana has worked as an office manager; she’s ran her own company and worked at Home Depot on the merchandising execution team. She has a wealth of information. In Bill's words “Mariana is truly the perfect match for South Pointe,”.
Mariana is Bill’s sister-in-law and she is in awe of his drive and understanding of the business. “I want to learn as much as I can from him; he’s amazing,” she said. “I told my 15 year-old daughter, ‘If Uncle Bill tells you anything about business, you listen!’”
She likes computers and is passionate about reading anything entertaining although with work and family, finding time to relax with a book can be challenging. Sometimes she and her daughter read a book together.
She says she is always looking forward to learning all she can and wherever this adventure takes them, she wants to be a part of it. “It amazes me how far South Pointe has come in such a short time. I just can’t wait to see what’s next.”
Victor MendezBefore joining the South Pointe team Victor worked with one of the largest home improvement stores in the nation as Supervisor. Victor has always had a passion for homes. Construction has given him the opportunity to see peoples dreams come to life. He enjoys being part of a team and ensuring projects run smoothly, whether it be scheduling inspections or helping out on the field. “I love being part of a team and impacting lives in the communities”, he said. “Everyone needs a home”.
Victor’s positive and happy personality makes him very easy to work with. He operates under the highest levels of integrity and customer service because he believes in quality service and results.
On a personal note, when he takes a break from challenging his ongoing professional skills, you will find him spending time with his wife, two twin daughters and son.
Real Estate Agent
Real Estate Agent
Tony SilvaTony or "Dr. Silva" as we like to refer to him met Bill through his business partner when Bill was relocating from Alaska to southern California and when Bill wanted to get serious about investing in real estate he went back to Tony. The two have worked together since the very first house Bill bought and renovated.
Having done some like deals on his own over the years, he knew exactly what he was getting into as he listened to Bill explain his plans. Tony found that he had the same kind of enthusiasm for this work as Bill. Whenever he had time off, Tony would drive around and look at houses. He even did it when he traveled to other parts of the country. It was just part of his driving force.
Bill is great to work with, says Tony, because he drives one to become better and better and shares excitement with everyone around him. “Bill and the team take a great deal of pride in what they do; the attention to detail combined with passion is truly a force to be taken seriously.”
In the past six years, Tony has sold over 200 homes. He says South Pointe homes are easy to sell because people see them and just say, “Wow!”
Rafael SandovalRafa, originally born in Mexico City, grew up in Oceanside, CA with a large family of 8 brothers and 2 sisters. With parents and other family in Southern California, family ties remain strong. As Rafa puts it, “When we all meet, it’s a great family feeling, no one feels alone.”
Rafa’s first love is family and church. He actively volunteers in the men and women’s group ministry, and serves as a Bible Studies Teacher for the 10-12 year old youth. Together, he and his wife counsel other couples. Speaking of his church service, “I have been the Coordinator for our Church Retreats (Encounters with GOD). Its a way of giving back some of the blessings that God has given me”.
Rafa’s 20 years of experience in the construction industry began immediately after high school with drafting classes and 4 years of commercial arts. As a framer, Rafa completed several custom homes in San Diego and North County. This experience has helped him to successfully lead and project manage both new construction and remodel additions with South Pointe across much of Southern California. "I appreciate the opportunity that South Pointe has given me to grow. I consider myself a team player. I believe anything is possible and we can accomplish more than we think, if we have faith and believe”.
Outside of work and volunteering at church, Rafa is a big soccer fan, his favorite team is Aguilas del America.